SIMULTANEOUS FORUM: Integrating cooperative values into management practices
Mr. Yvan Morin has been active in the Saguenay–Lac-Saint-Jean farming community for 50 years. He is very involved in promoting the development of the province's and region's agricultural and agri-food industry. In 2009, he was elected President of the cooperative Nutrinor, after having been Vice-President since 2002. With sales of over $300 million and 1,183 members, Nutrinor is one of the economic levers driving the development of the Saguenay–Lac-Saint-Jean region's agricultural and agri-food sector.
Mr. Morin and his wife are co-owners of the farm Morivan Inc. in Saint-Bruno, and he is also co-owner of the farm Amical Inc. in Hébertville. Both farms are in excellent financial health. The couple recently began the process of transferring the family farm to their daughter, Marie-Claude Morin. From 2002 to 2008, he was also President of Agrinova, the only agricultural technology transfer centre within Quebec's network of college technology transfer centres (CCTT).
From 1987 to 1999, Mr. Morin was Vice-President and then President of the Saguenay–Lac-Saint-Jean dairy producers association. During this time, he joined the Board of Directors and Executive Board of the Federation of Quebec dairy producers (FPLQ). He also founded and chaired a dairy producers group (Alliance Lait) and the strategic committee for the development of the dairy industry in the Saguenay–Lac-Saint-Jean region, both of which he continues to chair to this day.
Nutrinor is active in three sectors: agri-food, energy and hardware. It is owned by 1,183 farmers from the Saguenay-Lac-Saint-Jean region and employs close to 400 people. It has assets of $77 million and generated sales of $323 million for the year ended October 28, 2011. More than a cooperative, Nutrinor is also a well-respected brand in the region.
Nutrinor offers a complete range of high-quality dairy products processed at the Alma dairy plant. It also produces sodium-free spring water that is naturally filtered through one of the region's largest glaciofluvial surficial deposits. On the hardware side, the three Nutrinor Coops sell construction materials, forestry tools, and propane equipment. Nutrinor installs, maintains and repairs propane and butane equipment through the company Propane MM.
Nutrinor's energy business is part of its petroleum products sector, which includes a network of service stations and heating oil sales and distribution. Distribution is adapted to the specific needs of farmers, as well as residential, industrial and forestry clients. Finally, the livestock and crop production sector completes the Nutrinor offer by supplying farms and advising farmers on its milling activities, and its crop and grain centres.
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