Debra l. Da Costa
Vice President, Marketing
United Nations Federal Credit UnionWebsite:
Simultaneous Forum: Integrating cooperative values into management practices
Debra l. Da Costa has 18 years' experience defining and delivering global marketing strategies responsible for market share and revenue growth . Having created and spearheaded international business development strategies, her leadership has resulted in significant growth of up to 300% in international markets.
In her role at UNFCU, Ms. Da Costa oversees all aspects of marketing and communications strategy globally, across all business functions. In successfully translating the company's vision into customer experience, she transformed a single-channel, monolingual marketing and communications area into one that is award-winning, multi-lingual and focused on customer relationships, including entirely revitalizing the brand of the institution, which has been one of many notable accomplishments. She also directs marketing research, all web-based channels, social media, corporate communications, business development and corporate social responsibility.
Prior to joining UNFCU in 1999, Ms. Da Costa held the position of Assistant Vice President in the Corporate Marketing & Communications Department of Fleet Bank, now Bank of America, where she led corporate community development and multicultural marketing initiatives.
Ms. Da Costa received an MBA from Northeastern University in Boston and graduated with a BS degree from Concordia University in Montreal, Quebec.
Board appointments include Vice Chair of PLAY SOCCER Non-profit International and member NGO Kilimanjaro Initiative (KI).
About the United Nations Federal Credit Union (UNFCU)
United Nations Federal Credit Union (UNFCU) is a member-owned, not-for-profit cooperative institution that serves the financial needs of the United Nations staff, UN Specialized Agencies, former international civil servants and their families globally. With members located in over 205 countries and territories, we take great pride in living and breathing our mission, Serving the People Who Serve the World®.
In 1947, 13 UN staff members with the assistance of UN Administration in New York formed UNFCU to serve newly-relocated staff from some 50 member states. Our UN founders' vision placed us on a steady course to fulfill a promise to our members – that of trust, value and confidence. We remain a safe harbour, protecting our members' assets and serving as a reliable source for financial advice. As a steadfast partner that offers flexible solutions for real life challenges, our collective energy is focused on building a trusting and personal relationship with our members.
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